All papers used by Picaboo Yearbooks are FSC Certified by the Forest Stewardship Council, an organization that works to promote the practice of sustainable forestry worldwide.
FSC-certified paper is different from recycled paper because it is typically composed of virgin tree fibers rather than post-consumer recycled materials. The wood pulp used to make FSC certified paper is sourced from a well-managed forest, therefor it can be just as eco-friendly as recycled paper – and is often more so.
The lack of credible certification requirements for using the term "recycled" means that it is not always the most sustainable option. For example, if the recycled paper was recovered and reprocessed using energy generated from coal, it would actually leave a greater carbon footprint.
The papers chosen by Picaboo Yearbooks allow for a high level of quality while maintaining the sustainability of our forests.